5 top tips on using Twitter for business
April 6, 2012 by Claire Harbour
Filed under Twitter
Many businesses and young entrepreneurs including myself, love to use Twitter for business.
However, many up-and-coming young entrepreneurs and small business owners aren’t sure how to use Twitter effectively. Twitter can of course be used to drive traffic to your websites and / or business opportunities and help to develop your brand online. Essentially, many users just don’t know how to use Twitter effectively for business! I think it’s key to recognise that Twitter can be utilised to grow exposure for ones business.
With this reason in mind I decided to create ‘Young Entrepreneur News’ is a new program that gives you the fact on web 2.0 (blogging, Twitter and Facebook). However, we go above and beyond just giving you the facts, we also give you tips and methods to help you utilise these web 2.0 platforms to their fullest. ‘Young Entrepreneur News’ is fun, engaging and good for your business, as I say it’s “one of your five a day!”
Watch the video below to find out what it’s all about…
Twitter for business, a report by Young Entrepreneur News:
Here are our top Twitter for business tips explained in more detail:
Try to tweet regularly; at least one a week or more, as the more you tweet the more followers you get! The more you tweet the more people will get to know you / your brand and the more likely they are to follow you. Tweeting regularly mean that you have more possibility of reaching more people as your tweets will come up on their homepages (otherwise known as news feeds). You can reach a larger audience if you tweet at different times of the day, and here’s why – Timezones! Always try to bear time zones in mind when you are about to tweet. For example: If you live in the United Kingdom and post your tweet at 9am, your tweet will be long buried by time you US followers log on and check their Twitter accounts.
Always try to share interesting, engaging and worthwhile content, as people like to be offered value. This is an interesting point; of which I will have more to say about in my next video.
Ensure you have a custom profile picture and background for your Twitter account, as this helps to raise your brand awareness and makes you look more professional as an entrepreneur / business. I would always recommend having a picture of you smiling even if your a business, as people like to to connect with positive, happy looking people. They want to talk to a person rather than a logo. However, having a logo is acceptable as you are wanting to use Twitter for business (to raise your brand awareness), so you can incorporate your logo into your background image template.
Make sure you have a link on your Twitter profile to either your Facebook fan page or website. In most cases these places are the hub of your online activity – so we want our followers to know about it! I’ve had a few businesses come to me for advice, saying that they aren’t getting any Facebook likes. In most cases it’s becasue they haven’t made it obvious to their customers / followers that they have a fan page. It’s not that the people don’t want to like their fan page, it’s becasue they don’t know! Sound familiar? I would recommend now (as homework, yes I said the H word!) that you ask your followers either on your Twitter account or on your email list, to follow your business’s fan page. Regularly promote you page (at least once a week), the chance is that your followers are following you because they want to know about your business, so you should take advantage of this!
And last but not least, use JustUnfollow.com to balance your following to followers ratio. JustUnfollow is a neat little site where you can view all of the people who aren’t following you back, what’s better is that it’s free! I recommend this tool to everyone as you can unfollow people straight from the website meaning that it isn’t a time consuming process – great for any business owner.
Looking to find the best information on using social media for business, then visit www.ClaireHarbour.co.uk to find the best advice on effectively usingTwitter, Facebook, blogging and video marketing.
